Automated message performance gives you an overview of how a message performed. You can view stats as an aggregate of all messages or per message sent.
You can view message performance by opening an automated message and selecting either Sent or Aggregates under message performance.
Aggregate totals can be rolled up daily or hourly. This can be configured on the Goals & Tracking tab, under Settings per each automated message.
The message performance page displays the following reports:
The summary performance report provides the following KPIs:
- Total messages sent
- Percentage = (sent - bounced) / sent
- Total delivered
- Percentage = bounced / sent
- Total bounced
- Percentage = unique opens / delivered
- CTOR Percentage = unique clicks / unique opens
- Click rate percentage
- Opt Outs
- Percentage = total opt outs / delivered
Allows you to visualize link performance (not available on aggregate reports) across desktop, tablet and mobile devices for:
- Average clicks
- Total clicks
- Unique clicks
Tracked links will display as URLs unless they are named using Smarty within the message content. Learn more about naming tracked links.
Time of Day Analysis
Allows you to visualize time of day analysis for opens and clicks for the past 30 or 90 days on desktop, tablet or mobile devices.
Aggregate reports also provide the option to select the day of the week the email was sent.